The Journey
Small Batch, Big Impact
Small batch doesn't mean four loaves. It doesn't mean six loaves or twenty loaves either. For me, small batch is about intentionality. It's about baking within the boundaries of what's...
Small Batch, Big Impact
Small batch doesn't mean four loaves. It doesn't mean six loaves or twenty loaves either. For me, small batch is about intentionality. It's about baking within the boundaries of what's...
Flour Types and When to Use Them
When I started researching sourdough, I thought flour was just flour. I was wrong. Protein content, whole grain vs. white, bleached vs. unbleached — it all matters. Here's what I've...
Flour Types and When to Use Them
When I started researching sourdough, I thought flour was just flour. I was wrong. Protein content, whole grain vs. white, bleached vs. unbleached — it all matters. Here's what I've...
Sourdough & Clean Ingredient Myths I Used to Be...
When I started researching sourdough, I believed a lot of myths. Some I figured out before I ever mixed my first batch of dough. Some I only debunked by actually...
Sourdough & Clean Ingredient Myths I Used to Be...
When I started researching sourdough, I believed a lot of myths. Some I figured out before I ever mixed my first batch of dough. Some I only debunked by actually...
The Product Experimentation Phase: When I Tried...
In the first few months, I tried to bake for everyone. Scones, muffins, pop tarts, endless cookie flavors. I thought variety would build loyalty. I was wrong. Here's what I...
The Product Experimentation Phase: When I Tried...
In the first few months, I tried to bake for everyone. Scones, muffins, pop tarts, endless cookie flavors. I thought variety would build loyalty. I was wrong. Here's what I...
Why I Eliminated Corn
A conversation with a health coach at Third Thursday changed how I thought about corn. The switch to corn-free was easier than I expected and it opened the door for...
Why I Eliminated Corn
A conversation with a health coach at Third Thursday changed how I thought about corn. The switch to corn-free was easier than I expected and it opened the door for...
Burnout-Proof Business: What It Really Means
I didn't start The Sour Crumb to hate baking. So from day one, I decided the business would flow around my life, not the other way around. Here's what burnout-proof...
Burnout-Proof Business: What It Really Means
I didn't start The Sour Crumb to hate baking. So from day one, I decided the business would flow around my life, not the other way around. Here's what burnout-proof...
